While the advertising industry is becoming very complicated with many new entrants, The Yomiuri Shimbun, the most credible traditional newspaper in Japan, offers the best planning combining various media and its 1st Party Data.
YOMIURI X-SOLUTIONS is The Yomiuri’s in-house digital ad agency. It provides the best solutions that solve advertisers’ issues effectively by adding digital aspects to The Yomiuri’s media, including data utilization.
YxS Ad Platform is a digital advertising delivery platform YOMIURI X-SOLUTIONS offers. It works mainly as a Demand-Side Platform, providing many target segments generated from two large Customer Data Platforms. One is the “yomiuri ONE”, based on physical/online newspaper subscribers’ behavior data that The Yomiuri Group owns. The other is the “TVBridge”, TV audience’s advertising (CM)/program viewing history that SONY group provides. YxS Ad Platform provides unprecedented data marketing that maximizes advertisers’ existing communication efforts in mass media.
The Yomiuri Group’s customer data platform accounts for 5.6 million pieces of personal ID and 270 million pieces of UB cookie data, from The Yomiuri Shimbun (approx. 3.7 million IDs), Yomiuri Giants*, Yomiuri Land**, Yomiuri Travel Agency, and other group families.
*The most popular professional baseball team in Japan
*An amusement park that also has some pools, a botanical garden, and a ball park
It is a data management platform that enables effective digital advertising delivery by using 24 million TV watchers’ viewing data, acquired from 10 million Internet-connected TV sets.
■Paris Advertising Office (Americas & EMEA)
32 Avenue de l'Opéra, 75002 Paris, France
Tel: +33-1-42-33-13-39
E-mail: ad-emea@yomiuri.com
■Bangkok Advertising Office (APAC)
18th Fl., The Regent House, 183 Ratchdamri Rd., Lumpini, Pathumwan, Bangkok 10330, Thailand
Tel: +66-2-254-3924
E-mail: ad-apac@yomiuri.com