THE YOMIURI SHIMBUN

Rates for The Yomiuri Shimbun's major display advertising products.

ACENTER SPREAD  H51.0cm×W78.6cm / H20.1"×W30.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 89,119,000 65,119,000 101,929,000 74,314,000
Tokyo Metropolitan Area 51,749,000 40,001,000 57,299,000 44,426,000

(Unit:¥)

B15 FULL COLUMNS (FULL PAGE)  H51.0cm×W37.9cm / H20.1"×W14.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 47,910,000 34,845,000 56,450,000 40,975,000
Tokyo Metropolitan Area 28,003,500 21,627,000 31,703,500 24,577,000

(Unit:¥)

C10 FULL COLUMNS  H33.9cm×W37.9cm / H13.3"×W14.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 33,240,000 24,170,000 41,780,000 30,300,000
Tokyo Metropolitan Area 19,430,000 15,002,000 23,130,000 17,952,000

(Unit:¥)

D7.5 FULL COLUMNS (HALF PAGE)  H25.4cm×W37.9cm / H10.0"×W14.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 25,905,000 18,840,000 33,335,000 24,160,000
Tokyo Metropolitan Area 15,136,500 11,690,250 18,356,500 14,250,250

(Unit:¥)

E7 FULL COLUMNS  H23.7cm×W37.9cm / H9.3"×W14.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 24,178,000 17,584,000 31,608,000 22,904,000
Tokyo Metropolitan Area 14,127,400 10,910,900 17,347,400 13,470,900

(Unit:¥)

F5 FULL COLUMNS (1/3P)  H16.8cm×W37.9cm / H6.6"×W14.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 17,640,000 12,830,000 25,070,000 18,150,000
Tokyo Metropolitan Area 10,306,500 7,963,500 13,526,500 10,523,500

(Unit:¥)

G5 HALF COLUMNS  H16.8cm×W18.9cm / H6.6"×W7.4"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 9,285,000 6,752,500 16,715,000 12,072,500
Tokyo Metropolitan Area 5,423,750 4,191,500 8,643,750 6,751,500

(Unit:¥)

H3 FULL COLUMNS (1/5P)  H10.0cm×W37.9cm / H3.9"×W14.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 10,863,000 7,902,000 18,293,000 13,222,000
Tokyo Metropolitan Area 6,350,700 4,902,600 9,570,700 7,462,600

(Unit:¥)

I2 FULL COLUMNS  H6.6cm×W37.9cm / H2.6"×W14.9"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 7,428,000 5,402,000 14,858,000 10,722,000
Tokyo Metropolitan Area 4,339,000 3,353,200 7,559,000 5,913,200

(Unit:¥)

J2 HALF COLUMNS  H6.6cm×W18.9cm / H2.6"×W7.4"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 3,714,000 2,701,000 11,144,000 8,021,000
Tokyo Metropolitan Area 2,169,500 1,676,600 5,389,500 4,236,600

(Unit:¥)

K7 HALF COLUMNS  H23.7cm×W18.9cm / H9.3"×W7.4"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 12,673,500 9,219,000 20,103,500 14,539,000
Tokyo Metropolitan Area 7,409,150 5,719,700 10,629,150 8,279,700

(Unit:¥)

L7.5 HALF COLUMNS (QUARTER PAGE)  H25.4cm×W18.9cm / H10.0"×W7.4"

Black & White Full Color
Morning Edition Evening Edition Morning Edition Evening Edition
National 16,121,250 11,795,625 23,551,250 17,115,625
Tokyo Metropolitan Area 9,147,750 7,095,750 12,367,750 9,655,750

Requires an additional fee because article space must be adjusted. No other ads will appear on the same page.

(Unit:¥)

Note:
・Advertising rates do not include production charges.
・Rates are quoted in JPY. Conversion will be calculated on the insertion date.
・Discounts are available for repeated insertions and according to amount ad space used.
・The above rates do not include Japanese consumption tax.

For more details, please consult the Advertising Rate Book.

Advertising Rate Book

Advertising Rate Book

This rate book was complied for foreign advertisers as a digest of the information contained in the rate book used in Japan.

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