THE YOMIURI SHIMBUN

The largest circulation

The Yomiuri Shimbun has the largest circulation in Japan

The Yomiuri Shimbun is a national newspaper maintaining the largest circulation both nationally and in the three major metropolitan areas

Providing information to a diverse range of people

Penetration among all individuals (n=88,774) (Unit: %)

Penetration among business people (Unit: %)

Penetration among people with high purchasing power (Unit: %)

Reader profile

Age and gender composition (Unit: %)

Occupation composition (Unit: %)

Outline of the surveys
[ J-READ 2015 ] Survey period: January 31 to February 6, 2016 Survey Region: Nationwide Sampling method: RDD Survey method: Mail survey No. of sample collected: 28,990 Respondents: M&F 15-69 years old Letterhead and Fieldwork: Video Research Ltd.

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