Stable Readership
95% of Japanese newspaper circulation is distributed through home delivery that makes them delivered steadily before subscribers go to work. In Japan, morning opens with newspapers.
Newspaper are delivered to households in Japan and they are often read by several family members, actual readership well exceeds circulation.
High home delivery rate
The reason newspapers are read by so many people in Japan is the highly established door-to-door delivery system. As the comparison of newspaper sales patterns of Japan, the U.S., and France in the chart below shows, door-to-door delivery in Japan accounts for an outstanding high percentage.
Japan, U.S.A., France: WAN "World Press Trends 2010" The Yomiuri: Japan ABC (average Jul-Dec 2010)
Readers per copy
| Readership | Copy | Readers per copy | Estimated total readership |
| Yomiuri | 10,020,584 | 2.5 | 25,051,460 |
| Asahi | 7,903,473 | 2.5 | 19,758,682 |
| Nikkei | 3,015,485 | 1.9 | 5,729,421 |
Readers per copy: source J-READ 2010 Copy: Japan ABC (average Jul.-Dec.2010)