Credibility
Highly reliable medium
In a survey on media/sources of information―right after the earthquake disaster―newspaper was ranked first (86.2%), NHK ranked second (85.0%), and commercial TV Station ranked third (70.8%). The high reliability of the newspaper as a source of information is evident in terms of the increased importance in times of crisis as well.
Media/sources of information whose level of importance increased in the wake of the Great East Japan Earthquake (n = 1,983)
Japan, U.S.A., France: WAN "World Press Trends 2010" The Yomiuri: Japan ABC (average Jul-Dec 2010)
A cooperative survey including the Yomiuri, Asahi, Mainichi, and Sankei newspapers (Tokyo metropolitan area, Osaka metropolitan area) conducted through the J-MONITOR system survey of readers in April of 2011.
Evaluation of Newspaper Media
Information credibility by medium
(Single answer) (n=33,696)
Advertising credibility by medium
(Single answer) (n=33,696)
J-READ 2010
(Data from Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki,Yamanashi and Shizuoka prefectures)
Newspaper circulation remains robust thanks to a stable readership established upon the steadily home delivery system and high credibility of the medium, while IT technology enables people to get news and contents from the Internet or mobile phones.
Comparison of circulation trends by country past 5 years – paid for dailies -
Country: WAN "World Press Trends 2010"
The Yomiuri Shimbun: Japan ABC (Half fiscal year)
