CPM to reach your target
Of all of Japan's newspapers, The Yomiuri Shimbun offers the lowest CPM for reaching targets. It is the best way to achieve the best ROI in the Japanese market.
Cost per 1,000 copies - CPM
| Country | Circulation （Copy） |
Full-Page Ad Cost （Black & White） |
CPM （US $） |
|
| The Yomiuri Shimbun | Japan | 10,020 | ¥47,910,000 | 56.6 |
| The Asahi Shimbun | Japan | 7,903 | ¥42,045,000 | 59.7 |
| The Nikkei | Japan | 3,015 | ¥20,400,000 | 69.6 |
| The Daily Telegraph | U.K. | 703 | £ 46,000 | 106.7 |
| The Wall Street Journal | U.S.A | 2,024 | US$ 216,906 | 107.2 |
| Frankfurter Allgemeine Zeitung | Germany | 368 | € 58,710 | 226.1 |
Rate as of Apr.1,2011 : 1U.S.$=￥84.48=€0.7055=£0.6133 "Japanese newspapers circulation source: Japan ABC (average Jul.-Dec.2010)" Overseas newspaper circulation source: WAN "World Press Trends 2010" Ad page rates source: WAN "World Press Trends 2010"