With about 400 million page views per month, the YOMIURI ONLINE is one of the Japan’s largest online news site
Top & News Page
Monthly Page Views
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | Less than 500 | 2,500 (CPM) | |
| Less than 1,000 | 2,000 (CPM) | |||
| Less than 3,000 | 1,500 (CPM) | |||
| 3,000 or more | 1,000 (CPM) | |||
| Medium Rectangle | 300×250 | 5,000 (guaranteed) | 1,700,000 | |
| 10,000 (guaranteed) | 2,800,000 | |||
| One Day Display Ads | 150×300 | 1,000 (Weekday) | 1,600,000 | appear in 24 hours only |
| 750 (Weekend) | 800,000 |
News Page
- Monthly Page Views = 87,860,000 (October 2011)
News Page covers Politics, Social, International, Science, Environment, Sports and more breaking news in Japan and the world.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | Less than 500 | 2,000 (CPM) | |
| Less than 1,000 | 1,500 (CPM) | |||
| Less than 3,000 | 1,000 (CPM) | |||
| 3,000 or more | 500 (CPM) | |||
| In-article Rectangle | 300×250 | 1,500 (guaranteed) | 2,000,000 | |
| 3,000 (guaranteed) | 3,000,000 |
Ote Komachi (Women)
- Monthly Page Views = 184,104,000 (October 2011)
"Ote Komachi" is the web site for women, which features fashion, cosmetics, life style, etc. Hatsugen Komachi, popular message board, has about 4,500 posted messages per day!
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Medium Rectangle | 300×250 | 4,000 (guaranteed) | 400,000 | |
| 9,000 (guaranteed) | 700,000 | |||
| 16,000 (guaranteed) | 1,200,000 |
Money & Economy
- Monthly Page Views = 15,650,000 (October 2011)
"Money & Economy" features very wide range of economic news. Astonishingly, 45.5% of visitors have more than 10 million Yen of deposit in a bank.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | Less than 500 | 2,000 (CPM) | |
| Less than 1,000 | 1,500 (CPM) | |||
| 1,000 or more | 1,000 (CPM) |
Gourmet (Food & Wine)
- Monthly Page Views = 960,000 (October 2011)
"Gourmet" features very wide range of food and wine news. One of the most popular sections is Visit Chateaus written by Yomiuri's wine correspondent.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | Any number | 2,000 (CPM) | |
| Rectangle | 300×250 | 250 (expected) | 400,000 / 2 weeks |
@CARS (Automobile & Motor sport)
- Monthly Page Views = 1,610,000 (October 2011)
"@CARS" features current news from automobile industry and motor sport. The interesting figure is 11.4% of users have plans to buy a car within a year.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Rectangle | 300×250 | 270 (expected) | 500,000 / week |
Entame (Entertainment)
- Monthly Page Views = 3,540,000 (October 2011)
"Entame" covers wide range from cinemas, broadcasting programs, music, animations and theatres.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | Any number | 2,000 (CPM) | |
| Rectangle | 300×250 | 1,000 (expected) | 700,000 / 2 weeks |
yomiDr. (Healthcare & Nursing)
- Monthly Page Views = 4,220,000 (October 2011)
"yomiDr." features healthcare and nursing news and has a data search system for users to show the detail information of about 6,000 hospitals in Japan.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | Any number | 2,500 (CPM) | |
| Rectangle | 300×250 | 600 (expected) | 400,000 / week | |
| Tile | 300×55 | 1,200 (expected) | 400,000 / 2weeks |
Net & Digital
- Monthly Page Views = 2,510,000 (October 2011)
"Net & Digital" features IT-related news and electronic items information. About half of users are looking over IT-related information at the Net & Digital more than once a day.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | Any number | 2,500 (CPM) | |
| Double Leaderboard | 728×180 | Any number | 5,000 (CPM) | |
| Tile | 300×250 | 250 (expected) | 600,000 / 2weeks |
Kyoiku (Education)
- Monthly Page Views = 1,180,000 (October 2011)
"Kyoiku" features current education-related news in Japan and the world. Every user, from the elementary students to the university students and their parents can get the relevant information.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Tile | 300×55 | 700 (expected) | 400,000 / month | |
| 350 (expected) | 250,000 / 2weeks | |||
| Brand Tile | 700 (expected) | 600,000 / month | ||
| Rectangle | 300×250 | 350 (expected) | 500,000 / 2weeks |
Shin Otona Soken (Baby Boomers)
- Monthly Page Views = 1,880,000 (October 2011)
"Shin Otona Soken" has several contents such as travel, lifestyle, hobby and more to encourage Baby Boomers to make their life full.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | 400 (expected) | 350,000 / 2weeks | |
| Rectangle | 300×250 | 400 (expected) | 300,000 / 2weeks |
Daily Yomiuri Online
- Monthly Page Views = 1,880,000 (October 2011)
"Daily Yomiuri Online" delivers Japan's current news in English, which is one of two major English-language news sites in Japan.
Advertising Rate
| Ad Type | Dimensions (W×H) |
Impressions (000) |
Rates (JPY) |
Remarks |
|---|---|---|---|---|
| Leaderboard | 728×90 | 350 (expected) | 500,000 / 2weeks | |
| Rectangle | 200×200 | 350 (expected) | 500,000 / 2 weeks |
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