Audience Profiles
YOMIURI ONLINE is a news website that appeals to all ages—from young people to senior citizens. In addition to the wealthy—who have household incomes upwards of ten million yen, and who comprise 20 percent of our readership—we also attract heavy users who access the website at least once a day, and who comprise half of our readership.
Gender
Age
Occupation
Annual Household Income
Frequency of YOL Visits
Audience Questionnaire
The survey was conducted using SoftAgency Co., Ltd.'s questionnaire system.Survey date : December 2010
Respondents : 1338
Survey overview : Notified in text on the top page of YOMIURI ONLINE
