Rate Card
Rates for The Yomiuri Shimbun's major display advertising products.
CENTER SPREAD 51.0cm×78.4cm / 20.1"×30.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
89,119,000 |
65,119,000 |
101,929,000 |
74,314,000 |
| Tokyo Metropolitan Area |
51,749,000 |
40,001,000 |
57,299,000 |
44,426,000 |
15 FULL COLUMNS 51.0cm×37.9cm / 20.1"×14.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
47,910,000 |
34,845,000 |
56,450,000 |
40,975,000 |
| Tokyo Metropolitan Area |
28,003,500 |
21,627,000 |
31,703,500 |
24,577,000 |
10 FULL COLUMNS 33.9cm×37.9cm / 13.3"×14.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
33,240,000 |
24,170,000 |
41,780,000 |
30,300,000 |
| Tokyo Metropolitan Area |
19,430,000 |
15,002,000 |
23,130,000 |
17,952,000 |
7.5 FULL COLUMNS 25.4cm×37.9cm / 10.0"×14.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
25,905,000 |
18,840,000 |
33,335,000 |
24,160,000 |
| Tokyo Metropolitan Area |
15,136,500 |
11,690,250 |
18,356,500 |
14,250,250 |
7 FULL COLUMNS 23.6cm×37.9cm / 9.3"×14.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
24,178,000 |
17,584,000 |
31,608,000 |
22,904,000 |
| Tokyo Metropolitan Area |
14,127,400 |
10,910,900 |
17,347,400 |
13,470,900 |
5 FULL COLUMNS 16.75cm×37.9cm / 6.6"×14.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
17,640,000 |
12,830,000 |
25,070,000 |
18,150,000 |
| Tokyo Metropolitan Area |
10,306,500 |
7,963,500 |
13,526,500 |
10,523,500 |
5 HALF COLUMNS 16.75cm×18.9cm / 6.6"×7.4"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
9,285,000 |
6,752,500 |
16,715,000 |
12,072,500 |
| Tokyo Metropolitan Area |
5,423,750 |
4,191,500 |
8,643,750 |
6,751,500 |
3 FULL COLUMNS 9.9cm×37.9cm / 3.9"×14.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
10,863,000 |
7,902,000 |
18,293,000 |
13,222,000 |
| Tokyo Metropolitan Area |
6,350,700 |
4,902,600 |
9,570,700 |
7,462,600 |
2 FULL COLUMNS 6.6cm×37.9cm / 2.6"×14.9"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
7,428,000 |
5,402,000 |
14,858,000 |
10,722,000 |
| Tokyo Metropolitan Area |
4,339,000 |
3,353,200 |
7,559,000 |
5,913,200 |
2 HALF COLUMNS 6.6cm×18.9cm / 2.6"×7.4"
| |
Black & White |
Full Color |
| |
Morning Edition |
Evening Edition |
Morning Edition |
Evening Edition |
| National |
3,714,000 |
2,701,000 |
11,144,000 |
8,021,000 |
| Tokyo Metropolitan Area |
2,169,500 |
1,676,600 |
5,389,500 |
4,236,600 |
- Note:
- ･Advertising rates do not include production charges.
- ･Rates are quoted in JPY. Conversion will be calculated on the insertion date.
- ･Discounts are available for repeated insertions and according to amount ad space used.
- ･The above rates do not include Japanese consumption tax.
For more details, please consult the Advertising Rate Book.
- Advertising Rate Book
- This rate book was complied for foreign advertisers as a digest of the information contained in the rate book used in Japan.
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