THE YOMIURI SHIMBUN

Creative Gallery

A wide variety of innovative advertising products for a wide range of creative approaches

Illustrated examples of The Yomiuri Shimbun's media space options and advertising products.

Top-and-Bottom Ad

In the TV listings section

This advertising format repositions the evening edition TV listings, and horizontally divides the 10 columns of advertising space into 2.5 columns on the top and 7.5 columns at the bottom. This technique is designed to make a strong impression on readers.

Top-and-Bottom Ad
Canon Marketing Japan (6 Sept. 2009, Evening Edition)
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