Creative Gallery
A wide variety of innovative advertising products for a wide range of creative approaches
Illustrated examples of The Yomiuri Shimbun's media space options and advertising products.
L-Shaped Ad
An innovative layout employing the space around editorials
The L-shaped or reverse L-shaped ad space uses 1/3 of 10 columns next to an article plus the space below the article. It appears next to the editorial page, for example in the morning edition sports or living sections. This format catches the viewers' eyes, and the ad concept can be linked to the article to make it even more relevant.
Reader Testimonials
"The colors are great, making the ad really stand out. The ad is designed from the reader's perspective, so it's easy for us to get the information it was intended to give."
(Male, 50s)
"What an innovative and unique advertising format. It really brought out the appeal of the featured musician and drew me into the ad."
(Female, 20s)
