Creative Gallery
A wide variety of innovative advertising products for a wide range of creative approaches
Illustrated examples of The Yomiuri Shimbun's media space options and advertising products.
Flip Page Ad
Talking advantage of a key characteristic of newspapers: the fact that readers turn the page!
In this ad option, two ads from the same advertiser appear consecutively above and below on the same side of newspaper. This is an effective way of ensuring the ad catches the readers' eye, and it offers the opportunity to make a more dramatic impression than ordinary advertising.
Seiko Watch Corporation, pages 18 & 20(20 Dec. 2007, Morning Edition)
The readers see the two ads consecutively above and below by flipping the page. Advertisers can appeal by using multiple creatives or giving a story in the ads
Reader Testimonials
"These two engaged ads in pages 18 and 20 were really striking. These ads were beautiful. It's in excellent taste, and very impressive."
(Male, 50s)
"Because I saw the ad on page 20 first, I was surprised by the difference in the actress's facial expression and the mood of the two shots. I thought it was a great ad—the kind that really stays with readers."
(Female, 20s)
