THE YOMIURI SHIMBUN

(Unit : Copy)

	Circulation	Readers per copy	Total readership
YOMIURI	9,931,332	2.5	24,828,330
ASAHI	7,674,406	2.5	19,186,015
NIKKEI	2,985,287	1.9	5,672,045

Number of readers sharing one copy: Source: J-READ 2011

	Morning Edition	Morning Edition (Metropolitan Area)	Evening Edition
National Edition	9,931,332	8,223,840	3,436,978

Source: Japan ABC (average Jan.-Jun. 2012) & The Yomiuri Shimbun
Circulation of Morning Edition (Metropolitan Areas) is based on Japan ABC (average Jan.-Jun.2012) and The Yomiuri's company data.

(Unit : Copy)

Note: Tokyo Edition includes Hokkaido, Hokuriku, and Chubu regional editions.

	Circulation	Readers per copy	Total readership
YOMIURI	6,517,743	2.5	16,294,358
ASAHI	4,832,806	2.4	11,598,734
NIKKEI	2,042,007	1.9	3,879,813

Number of readers sharing one copy: Source: J-READ 2011

Tokyo Edition (includes 3 branch offices)

Morning Edition	6,517,743
Morning Edition (City Areas*)	5,853,161
Evening Edition	2,141,694

* City areas = a total of Tokyo metropolitan area, Sapporo area and Takaoka & Kanazawa areas

Tokyo Edition

Morning Edition (Except 3 branch Editions)	6,011,693
Morning Edition (Tokyo Metropolitan Area)	5,414,408
Evening Edition (Tokyo Metropolitan Area)	2,086,070

Hokkaido Edition

Morning Edition	241,286
Morning Edition (Sapporo Area)	173,989
Evening Edition	51,324

Hokuriku Edition

Morning Edition	105,224
Evening Edition	4,300

Chubu Edition

Morning Edition	159,540

Source: Japan ABC (average Jan.-Jun. 2012) & The Yomiuri Shimbunn
Circulation of Morning Edition (Tokyo Metropolitan Areas) is based on Japan ABC (average Jan.-Jun.2012) and The Yomiuri's company data.

(Unit : Copy)

	Circulation	Readers per copy	Total readership
YOMIURI	2,510,791	2.5	6,276,978
ASAHI	2,191,147	2.5	5,477,868
NIKKEI	751,821	2.0	1,503,642

Number of readers sharing one copy: Source: J-READ 2011

	Morning Edition	Morning Edition (Osaka Metropolitan Area)	Evening Edition
Osaka Edition	2,510,791	1,834,904	1,200,783

Source: Japan ABC (average Jan.-Jun. 2012)
Circulation of Morning Edition (Osaka Metropolitan Areas) is based on Japan ABC (average Jan.-Jun.2011) and The Yomiuri's company data.

(Unit : Copy)

	Circulation	Readers per copy	Total readership
YOMIURI	902,798	2.5	2,256,995
ASAHI	650,453	2.4	1,561,087
NIKKEI	191,459	1.8	344,626

Number of readers sharing one copy: Source: J-READ 2011

	Morning Edition	Morning Edition (Seibu Metropolitan Area)	Evening Edition
Seibu Edition	902,798	535,775	94,501

Source: Japan ABC (average Jan.-Jun. 2012)
Circulation of Morning Edition (Seibu Metropolitan Areas) is based on Japan ABC (average Jan.-Jun.2011) and The Yomiuri's company data.
Note: The advertising run in Osaka morning edition would be inserted as well in Iwami area, a part of Shimane Prefecture (except local news page).