Audience
Reaching all types of people of all generations.
Travel
The Yomiuri Shimbun readership includes avid travelers. The Yomiuri Shimbun is promising and influential, as about half of all people who see a travel advertisement in the newspaper and then make travel reservations are The Yomiuri Shimbun subscribers.
Penetration by travel related awareness
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n YOMIURI ASAHI NIKKEI Travel abroad at least twice a year (including business and leisure) 1,924 33.4% 26.7% 21.4% Have traveled abroad in the last year (excluding business trips) 4,512 33.4% 30.8% 18.0% Eagerly gather information on travel/leisure 2,389 32.3% 26.7% 11.6% Are interested in overseas travel guide advertisements 10,103 33.4% 27.5% 11.8% Have seen a newspaper advertisement and then gone to a tourist venue/leisure facility in the last year 5,896 42.0% 24.6% 7.3% Have seen a travel advertisement and then made travel reservations in the last year 3,513 49.0% 27.4% 7.2%