Audience
Reaching all types of people of all generations.
- High Subscription Rate
- The Yomiuri Shimbun has a broad readership, comprising all genders, ages, and professions--significantly outdistancing other newspapers in terms of readership among professionals and freelancers as well as self-employed professionals in commerce and industry.
- Combination of newspapers
- The Yomiuri Shimbun delivers more reach than any other newspapers in Japan. Advertisers in The Yomiuri Shimbun alone reach a large number of readers, and it is indispensable for secureing wider reach once multiple titles are hired for a campaign.
- Business
- The Yomiuri Shimbun readership comprises executive level business professionals as well as employees of companies listed on the first section of stock markets. Further, a third of all workingwomen in Japan read The Yomiuri Shimbun.
- Finance
- The Yomiuri Shimbun readership includes not only the wealthy, but it reaches readers who are versed in financial products and asset management.
- Fashion and Cosmetics
- The fashion and beauty conscious people read The Yomiuri Shimbun as well. More than 40 percent of those who see newspaper advertisements and then purchase luxury brand items are The Yomiuri Shimbun readers.
- Brands
- A great many fans of luxury brand items read The Yomiuri Shimbun.
- Travel
- The Yomiuri Shimbun readership includes avid travelers. The Yomiuri Shimbun is promising and influential, as about half of all people who see a travel advertisement in the newspaper and then make travel reservations are The Yomiuri Shimbun subscribers.
- Environmental/Community Consciousness
- The Yomiuri Shimbun readers are not only keenly aware of community and environmental issues, but they are also interested in corporate activities and products that are conscious of the community and environment.