Audience
Reaching all types of people of all generations.
Finance
The Yomiuri Shimbun readership includes not only the wealthy, but it reaches readers who are versed in financial products and asset management.
- Penetration among those with household incomes of ten million and up （n=5,861）
- Penetration among those with financial assets of fifty million and up （n=1,770）
Penetration by awareness of finance and asset management.
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n YOMIURI ASAHI NIKKEI Tend to research various matters pertaining to the products and services of financial institutions 9,169 33.5% 23.8% 13.0% Interested in asset management 9,504 33.6% 24.2% 15.1% Have more than the average amount of money to invest in asset management 2,691 32.0% 26.2% 19.7% Interested in the trends in stock market conditions 14,319 32.0% 25.4% 14.2%