Audience
Reaching all types of people of all generations.
Environmental/Community Consciousness
The Yomiuri Shimbun readers are not only keenly aware of community and environmental issues, but they are also interested in corporate activities and products that are conscious of the community and environment.
- Penetration among those who make every effort to purchase products with an eye toward environmental protection （15,575）
- Penetration among those who interested in products which generate proceeds to be donated to environmental or social activities or organizations （14,444）
Penetration by Environmental/Community Consciousness
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n YOMIURI ASAHI NIKKEI Feel empathy for manufacturers that are making environmental efforts 19,512 32.8% 26.2% 10.2% Belong to environmental protection and volunteer groups 2,092 31.2% 28.5% 10.3% Deeply interested in Corporate Social Responsibility (CSR) 15,450 32.2% 27.2% 11.4% Tend to volunteer for donation drives 8,039 32.5% 26.8% 11.9%