Audience
Reaching all types of people of all generations.
Combination of newspapers
The Yomiuri Shimbun delivers more reach than any other newspapers in Japan. Advertisers in The Yomiuri Shimbun alone reach a large number of readers, and it is indispensable for secureing wider reach once multiple titles are hired for a campaign.
Penetration among achieved in more than one newspaper （n=33,696）
