Audience
Reaching all types of people of all generations.
Business
The Yomiuri Shimbun readership comprises executive level business professionals as well as employees of companies listed on the first section of the stock markets. Further, a third of all workingwomen in Japan read The Yomiuri Shimbun.
Penetration by position in workplace
Executive level （n=1,067）
- Penetration among employees of top listed company （n=3,748）
- Manager level （n=436）
- Penetration among full-time working women （n=3,324）
