THE YOMIURI SHIMBUN

A great many fans of luxury brand items read The Yomiuri Shimbun.

Penetration by ownership of luxury brand items

	n	YOMIURI	ASAHI	NIKKEI
Have luxury brand jewelry and accessories	5,555	34.0%	25.7%	13.3%
Have luxury brand watches	6,984	33.9%	25.0%	13.5%
Have luxury brand bags	8,827	35.1%	27.2%	11.7%
Have luxury brand shoes	4,878	34.5%	27.0%	13.9%

J-READ 2010 (Dara from Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki, Yamanashi and Shizuoka prefectures)