Audience
Reaching all types of people of all generations.
High Subscription Rate
The Yomiuri Shimbun has a broad readership, comprising all genders, ages, and professions--significantly outdistancing other newspapers in terms of readership among professionals and freelancers as well as self-employed professionals in commerce and industry.
Penetration to all indivisuals （n=33,696）
Penetration by gender and age group
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n YOMIURI ASAHI NIKKEI Male Total 17,294 32.9% 23.6% 9.3% 15-19yrs 1,106 35.1% 27.8% 8.4% 20s 2,910 31.8% 30.5% 10.7% 30s 3,758 29.0% 17.8% 7.4% 40s 3,314 31.3% 21.4% 11.7% 50s 3,036 34.0% 24.9% 7.4% 60s 3,171 38.4% 23.8% 9.9% Female Total 16,402 35.5% 25.8% 9.4% 15-19yrs 1,020 38.5% 26.6% 9.5% 20s 2,711 32.4% 28.0% 13.4% 30s 3,477 30.3% 20.6% 8.0% 40s 3,012 35.8% 24.8% 7.2% 50s 2,970 39.5% 30.5% 10.7% 60s 3,212 38.8% 38.8% 8.4% Penetration by profession
Salaried professions/research professions （n=5,323）
- Professionals/Freelancers （n=2,111）
- Self-employed professionals in commerce and industry （n=1,189）
